eastwest connect

BYD signs contract with Thailand’s WHA Industrial Park for its first wholly invested overseas passenger car factory

It is learned from BYD, on September 8, BYD Auto Thailand Co., Ltd. (hereinafter referred to as BYD) and WHA Weihua Group Volkswagen Co., Ltd. formally signed a contract agreement on land subscription and plant construction. This marks the official landing of the first overseas passenger car factory wholly invested by BYD in Thailand, marking the start of a new chapter in the globalization process of the company.

Signing ceremony

As the largest automobile market in ASEAN and the automobile manufacturing center in Southeast Asia, Thailand has unique advantages. In recent years, under the encouragement of various policies such as the development of charging infrastructure, the construction of smart grids, and the tax reduction of new energy vehicles, Thailand’s new energy vehicle market has also developed rapidly, gradually forming a strong market attraction. This provides a good opportunity for BYD’s overseas passenger car factory layout in Thailand.

On August 8 this year, BYD and local partner RÊVER held a brand conference in Bangkok, announcing its official entry into the Thai passenger car market. BYD will work with partners and dealers to provide consumers with excellent products and high-quality services, and promote the development of Thailand’s new energy vehicle industry.

In recent years, global sales of new energy vehicles have continued to rise, and the market has continued to expand. As a leader in new energy vehicles, BYD has industry-leading technologies such as blade batteries, e-platform 3.0, and DM-i super hybrid. At the same time, with a global vision and a mature international operation model, BYD actively explores overseas markets and accelerates the release of production capacity.

Liu Xueliang, general manager of BYD’s Asia-Pacific Automobile Sales Division, said: “After understanding and screening, we decided to open an overseas passenger car factory in the WHA Industrial Park, which is an important step for the group’s overseas business development. BYD chose to build a factory in Thailand because it is here With a rich background in the automotive industry and first-class manufacturing capabilities, we look forward to the Thai factory to enable new energy vehicles to further enter the daily life of the Thai people.”

Liu Xueliang, General Manager of BYD Asia-Pacific Automobile Sales Department, delivered a speech

Jareeporn Jarukornsakul, Chairman and CEO of WHA Weihua Group Volkswagen Co., Ltd., said: “This is a proud moment and an important milestone in the development of the WHA Group. We are very pleased to welcome BYD to our industrial park to establish a production base, expand overseas business, and work together to make Thailand an EV center in Southeast Asia.”

Jareeporn Jarukornsakul, Chairman and CEO of WHA Weihua Group Volkswagen Co., Ltd., delivered a speech

With the launch of the first overseas passenger car factory, BYD will give full play to its advantages in the whole industry chain and core technology, and actively promote the popularization of new energy vehicles by combining the precipitation of Thailand’s local auto industry and the effect of large-scale industrial clusters.

It is reported that BYD’s Thailand factory will adopt the most advanced right-hand drive vehicle technology and is expected to start operation in 2024 with an annual production capacity of about 150,000 vehicles. The vehicles produced will be put into the Thai domestic market, and will also radiate to neighboring ASEAN countries and other regions. Consumers are provided with a variety of product choices with higher technological content.