Coffee is not the first industry that NIO crosses the industry. Previously, NIO had reported that it wanted to enter mobile phone industry. It is reported that in March this year, NIO’s mobile phone team had more than 300 people, including Yin Shuijun, the former president of Meitu Mobile Phone. In mid-September, it was reported that NIO mobile phone may be released next year, taking the high-end route.
It is understood that NiO is not the first company to sell coffee across the industry. Not long ago, Li Ning Company applied for the registration of the trademark “Ning Coffee”. During the May Day, the first “Ning Coffee” has been officially unveiled in the flagship store of Xiamen China Town. Huawei and China Post also entered the game. Earlier, China Post’s first “Post Office Coffee” landed in Xiamen International Trade Building.