It is learned from Huasheng Online News on October 28th, the 2022 “GoldenBrand” and “New Domestic Product Model” list of “First Financial” was announced, and Luckin Coffee ranked first in the golden brand “coffee chain” category, and won the “2022 National New Domestic Product” award.
Luckin Coffee has won the first place in the GoldenBrand “chain coffee” category for two consecutive years, and has been selected as the “New Domestic Product Model” for three consecutive years.
As the star column of “First Financial” magazine, ” GoldenBrand” has been held for 14 consecutive years and is one of the most credible consumer market opinion surveys in China. Thousands of people are surveyed every year, mainly covering young consumers in first-tier cities and new first-tier cities. Luckin Coffee has once again ranked first in the “chain coffee” category, which is also consumers’ recognition of Luckin’s adherence to quality and continuous innovation for many years.
As one of the leading coffee chain brands in China, Luckin Coffee is driven by technology, leverages its advantages in brand potential, new product development, store layout, etc., and continues to provide consumers with high-quality, cost-effective and convenient products and services. Today, Luckin Coffee has become the coffee brand of choice for more and more young people. This year, Luckin successfully ranked first in the “coffee chain” category. And this year’s 11.19% of consumers’ brand preference ratio has nearly doubled from 5.91% last year.
Luckin Coffee is favored by consumers precisely because of its long-term adherence to product quality and continuous product innovation. Luckin Coffee has been established for five years this year, and Luckin Coffee has won the IIAC Gold Award for five consecutive years. In terms of products, in the first half of this year alone, Luckin launched a total of 68 ready-made beverages, with an average of one new product launched every 3 days. The raw cheese latte, which was launched in October, sold more than 6.59 million cups in one week, breaking the sales record of Luckin’s new products in one fell swoop. From thick milk latte, raw coconut latte, velvet latte, to the latest hot-sale raw cheese latte, Lockin Coffe is continuing to pass on the desire for a better life to every consumer.
At present, Luckin Coffee has more than 7,000 stores across the country. Relying on its strong digital capabilities, huge store scale and continuous explosion capability, Luckin Coffee not only captures the love of young people, but also leads the trend of innovation and development in the industry, becoming a representative of domestic brands. In the future, Luckin will adhere to the concept of long-termism, focus on users, continue to provide innovative products, and promote Chinese coffee brands to meet the changes of the times.