According to BYD, on November 8, BYD announced that the company’s high-end car brand is named Yangwang.
It is reported that the brand’s product pricing range may be set at 800,000 yuan to 1.5 million yuan, and it is expected to be officially released in early 2023.
BYD said that in the wave of global automobile transformation, Chinese automobiles are accelerating their rise. Yangwang will create the brand and product with disruptive technology and forward-looking design, and is committed to bringing users unprecedented new experience of extreme performance. At the same time, Yangwang is also committed to becoming the representative and benchmark of China’s high-end auto brands.