It is learned from BYD, on November 29 local time, BYD held a media test drive event in Mexico, and debuted two new energy models, Han and Tang, in the country. These two models are expected to be launched in Mexico in 2023, helping local green transportation transformation. In addition, BYD also announced that it has reached cooperation with eight Mexican dealers: Grupo Continental, Grupo Cleber, Grupo Dalton, Grupo Excelencia, Grupo Farrera, Grupo Fame, Liverpool and Grupo del Rincón, aiming to provide local consumers with high-quality new energy vehicle sales and after-sales service.
In this test drive experience, the invited media not only praised the two models of BYD Tang and Han, but also recognized BYD’s brand vision and unremitting pursuit of technological innovation. Zou Zhou, Country Manager of BYD Mexico Branch, said:
“We are very happy to see BYD take a new step in Mexico. In the past nine years, we have made important progress in the local new energy taxi, truck and forklift market, and now we are ushering in a new chapter in the entry of passenger vehicles into the Mexican market. “
According to data from the world-renowned statistical platform Statista, 50% of pollution emissions in Mexico are generated during the use of electricity and transportation, and one-fifth of which comes from vehicle exhaust emissions. Therefore, reducing vehicle exhaust emissions will be the top priority of local sustainable development, and green travel will be the future trend in Mexico and the world. Zhang Jin, commercial director of BYD Mexico Branch, said that in order to better cope with global industrial transformation and changing consumption trends, BYD will continue to focus on technological innovation in the future, and will always use technological innovation to satisfy global consumers’ yearning for a better life.
For more than 20 years, BYD has made outstanding performance in the field of new energy vehicles, and has produced more than 3 million new energy vehicles for the global market. In the future, BYD will cooperate with well-known local dealer partners in Mexico to establish a localized sales and service system to create a better travel experience for local consumers.