eastwest connect

Alibaba will launch 100 overseas exhibitions, the spring of cross-border e-commerce is coming

It is learned on December 16 from E-commerce News, Alibaba International Station, Alibaba’s cross-border e-commerce platform, will launch at least 100 overseas exhibitions in the near future. These exhibitions cover more than a dozen countries and markets with relatively developed economies and relatively high consumption power, including the United States, Germany, the United Kingdom, and Japan.

Not long after the opening of the society, Alibaba International Station will have 100 overseas exhibitions. On the one hand, it shows Alibaba’s courage to forge ahead, and on the other hand, it also conveys Alibaba’s great confidence in boosting overseas markets.

Moreover, unlike in the past, although the scale of the upcoming overseas exhibitions is unprecedented, this time, Alibaba is very “economical” in hosting global exhibitions.

These 100 overseas exhibitions will adopt a combination of offline physical exhibitions and online digital exhibitions. Obviously, the purpose of doing this is to consider that in the past three years, many domestic cross-border businesses have been tightening their budgets. The online and offline mixed exhibition can bring the most authentic sense of presence in some occasions when merchants do not need to visit the venue in person, thereby greatly reducing the cost of domestic exhibitors, allowing them to expand overseas markets efficiently while spending less money.

Coincidentally, at the Wuzhen Summit of the 2022 World Internet Conference held recently, Zhang Yong, Chairman and CEO of Alibaba Board of Directors, put forward with a final word: “Combination of digital and reality” is Ali’s business focus. The digital hybrid overseas exhibition to be launched by Alibaba International Station is a vivid portrayal of Alibaba’s “Combination of digital and reality “.

Considering the important position of Alibaba International in cross-border e-commerce, behind the 100 overseas exhibitions, it represents the tens of thousands of merchants from various industrial sectors such as sports, clothing, and consumer electronics. What is more representative is the signal of Chinese cross-border sellers launching a counterattack in an all-round way.

After three years of waiting, the opportunity finally came.

In fact, just before the news that Alibaba International Station will launch 100 overseas exhibitions, the market has released very positive signals in terms of cross-border trade.

After the pandemic closure policies were adjusted in various places, cross-border enterprises in many provinces immediately sensed the business opportunities behind them. Jiangsu, Zhejiang, Sichuan, Guangdong, Fujian and other provinces quickly took action, and have started the mode of organizing charter flights to go abroad to grab orders.

For example, as one of the most developed provinces in cross-border e-commerce, Zhejiang Province organized more than 10,000 cross-border companies to go overseas. Judging from the scale of the group, it can be described as a huge momentum.

The overseas exhibitor group organized by the Shenzhen Municipal Bureau of Commerce also made a successful start in the medical exhibition groups in Jakarta, Dusseldorf and other places, and successively signed orders worth 45 million US dollars and 42 million US dollars.