A few days ago, it was reported that Yi Han, a former Geely executive, will soon join Xpeng as vice president, fully responsible for marketing and public communication, according to news on January 11 from auto media outlet Buycar.
The reporter from the media outlet contacted the relevant person in charge of the PR department of Xpeng, who replied that they had not received relevant information, but they did not deny the news that Yi Han will join the job after the Spring Festival.
This matter seems to be only one piece of official announcement away from the settlement.
Who is Yi Han? As a well-known professional manager in the automotive industry, Yi Han has successively worked for Geely, Volvo, Lynk & Co, Smart, and Radar brands, and has extensive experience in the automotive industry.
In 2012, Yi Han served as the deputy general manager of Geely Automobile Sales Company, helping Geely return from multiple brands to a single brand. Yi Han is also one of the contributors to Geely’s annual sales jumping from 300,000 vehicles to one million; In 2016, Yi Han was transferred to the Volvo brand, and his performance in China’s strategic plan, sales, marketing, channel extension, market communication, etc. was remarkable; In 2017, Yi Han was in charge of the Lynk & Co brand, which was just established and aimed at the high-end market. He successfully created a youthful and sporty brand image with impressive sales result.