eastwest connect

Luckin Coffee enters Singapore? Response: Pre-exploitation testing is in progress

Luckin Coffee enters Singapore? Response: Pre-exploitation testing is in progress

According to media outlet New Beijing News, on January 12, in response to entering the Singapore market, Luckin Coffee told the media reporter that it is currently conducting preliminary development tests in the Singapore market, and the core of Luckin Coffee’s business is still focused on the Chinese market.

It is understood that Luckin Coffee previously released recruitment information on the recruitment website, which showed that Luckin Coffee was recruiting a Singapore store manager. At the same time, Luckin Coffee was also recruiting positions such as marketing manager, project manager, and senior engineer.

In the Chinese market, Luckin Coffee adopts a store strategy of “self-operated + joint operation”. The two models are highly complementary and accelerate the layout of stores nationwide. The financial report for the third quarter of 2022 shows that as of the end of September, the total number of Luckin Coffee stores reached 7,846