It is learned from Beijing Daily that on January 12, Yiou held the WIM2022 Innovators Annual Meeting, and announced 30+ series of awards and lists. Among them, Luckin Coffee was awarded the “2022 THE BRAND X Top New Consumer Brand Power” by virtue of its outstanding achievements in brand building.
It is reported that the new consumer brand power list uses the original “VIG compass” model, starting from the three parts of brand volume, brand core and brand growth, with a total of 21 secondary indicators and 48 third-level indicators to make quantitative evaluations for brands, combines the scores of more than 100 jury experts, and selects new consumer brands with more potential. Luckin Coffee’s inclusion on the list this time represents the industry’s high recognition of its brand strength and influence.
As one of the chain coffee brands with the largest store scale in China, Luckin Coffee has comprehensively cultivated in multiple dimensions such as brand, product research and development, operation, and supply chain in recent years, and has continuously achieved new breakthroughs in consumption growth. According to its financial report for the third quarter of 2022, as of September 30, 2022, Luckin’s total number of stores across the country reached 7,846.
The “2022 THE BRAND X Top New Consumer Brand Power” recognition highlights Luckin Coffee’s role as an “engine” in the Chinese coffee market and the important value of developing innovative beverages. In the future, Luckin Coffee will further leverage its brand power and product innovation advantages to continuously meet consumers’ upgrading needs and help the domestic coffee industry continue to grow rapidly.