It is learned on January 30 from media outlet Jiemian that recently, co-founder and president Qin Lihong of NIO revealed part of the specific business and strategic layout of NIO in 2023 during the face-to-face activities of Beijing users during the Spring Festival, including news about NIO mobile phone and NIO’s second and third sub-brands.
With the rapid development of the Internet of Everything, NIO mobile phones have become an important link to link the smart ecology, so NIO accelerates the development and implementation of mobile phone products.
Qin Lihong said that the research and development of NIO mobile phone is coming to an end. NIO Phone is expected to officially start internal testing in the second quarter of 2023, starting from the core users of EP Club NIO, and will be released to the public in the third quarter. If the internal test goes well, there is a high probability that NIO’s first smartphone will be officially launched around the National Day.
NIO’s NIO Phone can have a better and deeper binding with NIO’s car and machine, and become the best experience in the smart ecology. In the competition of forces, what NIO needs to do is not to grab the “cake” from mobile phone manufacturers, but to prevent its users from being snatched away by others.
The collaboration between cars and mobile phones is becoming more and more important, and the preset goal has been reached if hundreds of thousands of units can be sold.
The ET5 Safari Edition will be the first to be released and delivered in Europe, and the Alps brand will start delivery in 2024
During the face-to-face event with NIO users, Qin Lihong revealed the latest news about the ET5 Safari Edition. The ET5 safari version will focus on the European market, because now there are no traditional cars on the streets of Europe, but are replaced by various safari and travel versions. They are also more popular in the European market, so the demand will be much higher than that in China. In addition, after the ET5 Safari Edition is first launched in Europe, it will also be launched in the Chinese market, and it is planned to officially start delivery in the third quarter of 2023.
In addition, at the face-to-face event with NIO users, Qin Lihong also expressed the upcoming second brand of NIO. The new brand internally code-named “Alps” will enter the mid-range market, focusing on products with a price between 200,000 and 300,000 yuan to fill the fastest-growing sector in the vehicle market, Qin Lihong said: “This is an opportunity for the company’s strategy.”
At the NIO user face-to-face event, Qin Lihong also talked about its third sub-brand, the new energy brand internally code-named “Firefly”, which will focus on the small car and mini car market. The brand will also launch in Europe and is expected to be released in the third quarter of 2024.