eastwest connect

Accelerating the layout of stores across the country, Luckin Coffee starts the recruitment of new retail partners in 2023

Accelerating the layout of stores across the country, Luckin Coffee starts the recruitment of new retail partners in 2023

It is learned from multi sources (e.g. JingBaoWang) that on January 30, Luckin Coffee launched the first round of new retail partner recruitment plan in 2023. This round of recruitment covers 80 cities in 15 provinces across the country.
Among them, 33 cities have been newly added, which include Qinzhou, Jiamusi, Songyuan, Baotou, Tongliao, Panzhihua, Xishuangbanna, Pu’er, and Sanmenxia etc. With the launch of the partner recruitment plan, these 33 cities will usher in the first stores of the Luckin Coffee brand in the future to meet the needs of local consumers for high-quality freshly ground coffee.

Since 2021, Luckin Coffee has formed an efficient complementarity with the dual-drive model of “self-operated + joint operation”, and has continued to break through the low-line market. The coverage and density of stores across the country have been further expanded, and the advantages of scale have gradually emerged. As of the end of September 2022, the total number of Luckin Coffee stores has reached 7,846, of which 2,473 are joint venture stores.

Luckin Coffee continues to improve its comprehensive strength in technology, products, brands, supply chains and operating systems, injecting strong momentum into the development of its stores. Adhering to the concept of mutual trust and win-win results, Luckin Coffee has attracted many new retail partners to join in, jointly promote the growth of consumer demand in China’s freshly ground coffee market, and create a broader value space. In the future, Luckin will continue to recruit new retail partners in more cities, bringing high-quality, cost-effective, and convenient coffee products and services to more consumers.