eastwest connect

NIO released 2023 Spring Festival NIO User Travel Report

On January 31 2023, NIO released “2023 Spring Festival NIO User Travel Report.”


2023 Spring Festival NIO User Travel Report

Data statistics time

Happy Year of the Rabbit


Welcome the Spring Festival
New Year’s “rabbit” advances by leaps and bounds

Total mileage
276,699,061 kilometers

Total driving time
8,444,119 hours

Cumulative carbon reduction
18,190 tons

The peak day for returning home before the festival
1/16 (twelfth lunar month twenty-five)

The peak day for returning home after the festival
1/29 (the eighth day of the first lunar month)

Most outgoing users
TOP3 cities

Most incoming users
TOP3 cities


All over the country
NIO accompanies you home


Smart travel
An easy and pleasant journey home

NIO Pilot total mileage
39,135,610 kilometers

Total driving time of NIO Pilot
451,835 hours


Make your journey home easier

42,286,109 communications with NOMI

The Chinese New Year signal “Set off a firecracker” was triggered 59,558 times

“Happy New Year” said to users 57,543 times

“Go home” received 403,827 times

Happy New Year, Go home together
A partner understanding you
Having been talking about thousands of rivers and mountains together


Sing and laugh all the way

NIO Radio played 4,356,690 times during the holiday trip

823,198 hours of listening time

The most listened program was the album “The Voice of the New Year”

“NIO Immersive Sound” music library played a total of 1,299,618 times

The most played was the theme song of “Wandering Earth 2”

The most listened singer was Zhou Shen

Rhythm with the music, look for the deep feeling of the year
Accompany your journey with sound



Extremely fast full Power-up
Live up to expectations

Provided 906,056 battery swap services during the Spring Festival

A maximum of 62,356 battery swap services in a single day

Provided unlimited highway free battery swap services for all users during the Spring Festival*

A total of 282,850 highway free battery swap services have been provided
Saved 259,279 hours of highway travel time for users**

*Except commercial vehicles
**Compared to a single average charge of 60 minutes


There were even users who changed batteries all the way from Harbin to Sanya
Checked in 35 power stations along the way
Achieved zero cost running north-south

The most lively highway battery swap network TOP3
G15 Shenhai Expressway
G60 Shanghai-Kunming Expressway
G4 Beijing-Hong Kong-Macao Expressway


100 “Wandering Earth 2” painted power stations
Welcomed 105,373 check-ins
Brought a more futuristic technological experience

13,629 NIO charging piles across the country have served a total of 646,903 times, 75% of which have been for other brands

Among them, 110 supercharge stations in highway service areas
Brought convenience to more non-NIO users for highway travel

Provided “one-key power-up” service 26,627 times
The service farthest from the usual place of residence

The most popular Power Up Plan route TOP3
Hainan Island Seashore Line
Northern Guangxi Landscape Ring Line
Hangzhou Bay Ring Line

Flexible battery upgrade
11,681 times
There were 5,441 users participating in the battery sharing plan

Flexible battery range, Easy travel


Not closed during Spring Festival
Full of “Service” (“Blessing”) welcoming the New Year

NIO services were not closed during the Spring Festival

Users initiated through the NIO App
“One-key maintenance” service
14,920 times

Mobile and road rescue
1,323 times
Arrived at the scene in 10 minutes at the fastest rescue
Handled 430 times on site on behalf of users

Leave time for myself
Entrust the service to us

8,514 car washes
30,373 door-to-door pick-ups
41,398 times parking

The most popular valet destination TOP3
Guangzhou Baiyun International Airport
Beijing Capital International Airport
Hangzhou Xiaoshan International Airport

Provided driving services 7,417 times
30 specialists accompanied users home
The furthest home journey was 1,687 kilometers

Safe journey, Service behind you


Happy moment
Sharing with you

NIO House

Greeted 678,323 users and partners

12,004 cups of New Year’s special drink

A total of 25,337 “Rabbit” red envelopes given out

2,585 events conducted

A total of 58,446 users participated

Among them, 87 “Chinese New Year Family Portrait Photo Events”

156 New Year’s Eve “Wandering Earth” movie viewing special events

Sharing Happy New Year with users

We hope

NIO services can deliver warmth to every user

(…Quotes of user comments…)


Years and stars change
Spring sprinkles the land
Thousands of households
Share this time together