On January 31 2023, NIO released “2023 Spring Festival NIO User Travel Report.”
2023 Spring Festival NIO User Travel Report
Data statistics time
2023.01.13-01.29
HAPPY CHINESE NEW YEAR
Happy Year of the Rabbit
Welcome the Spring Festival
New Year’s “rabbit” advances by leaps and bounds
Total mileage
276,699,061 kilometers
Total driving time
8,444,119 hours
Cumulative carbon reduction
18,190 tons
The peak day for returning home before the festival
1/16 (twelfth lunar month twenty-five)
The peak day for returning home after the festival
1/29 (the eighth day of the first lunar month)
Most outgoing users
TOP3 cities
Shanghai
Suzhou
Hangzhou
Most incoming users
TOP3 cities
Jiaxing
Suzhou
Shaoxing
All over the country
NIO accompanies you home
Smart travel
An easy and pleasant journey home
NIO Pilot total mileage
39,135,610 kilometers
Total driving time of NIO Pilot
451,835 hours
Make your journey home easier
42,286,109 communications with NOMI
The Chinese New Year signal “Set off a firecracker” was triggered 59,558 times
“Happy New Year” said to users 57,543 times
“Go home” received 403,827 times
Happy New Year, Go home together
A partner understanding you
Having been talking about thousands of rivers and mountains together
Lively
Sing and laugh all the way
NIO Radio played 4,356,690 times during the holiday trip
823,198 hours of listening time
The most listened program was the album “The Voice of the New Year”
“NIO Immersive Sound” music library played a total of 1,299,618 times
The most played was the theme song of “Wandering Earth 2”
The most listened singer was Zhou Shen
Rhythm with the music, look for the deep feeling of the year
Accompany your journey with sound
Extremely fast full Power-up
Live up to expectations
Provided 906,056 battery swap services during the Spring Festival
A maximum of 62,356 battery swap services in a single day
Provided unlimited highway free battery swap services for all users during the Spring Festival*
A total of 282,850 highway free battery swap services have been provided
Saved 259,279 hours of highway travel time for users**
*Except commercial vehicles
**Compared to a single average charge of 60 minutes
There were even users who changed batteries all the way from Harbin to Sanya
Checked in 35 power stations along the way
Achieved zero cost running north-south
The most lively highway battery swap network TOP3
G15 Shenhai Expressway
G60 Shanghai-Kunming Expressway
G4 Beijing-Hong Kong-Macao Expressway
100 “Wandering Earth 2” painted power stations
Welcomed 105,373 check-ins
Brought a more futuristic technological experience
13,629 NIO charging piles across the country have served a total of 646,903 times, 75% of which have been for other brands
Among them, 110 supercharge stations in highway service areas
Brought convenience to more non-NIO users for highway travel
Provided “one-key power-up” service 26,627 times
The service farthest from the usual place of residence
Harbin-Xishuangbanna
The most popular Power Up Plan route TOP3
Hainan Island Seashore Line
Northern Guangxi Landscape Ring Line
Hangzhou Bay Ring Line
Flexible battery upgrade
11,681 times
There were 5,441 users participating in the battery sharing plan
Flexible battery range, Easy travel
Not closed during Spring Festival
Full of “Service” (“Blessing”) welcoming the New Year
NIO services were not closed during the Spring Festival
Users initiated through the NIO App
“One-key maintenance” service
14,920 times
Mobile and road rescue
1,323 times
Arrived at the scene in 10 minutes at the fastest rescue
Handled 430 times on site on behalf of users
Leave time for myself
Entrust the service to us
8,514 car washes
30,373 door-to-door pick-ups
41,398 times parking
The most popular valet destination TOP3
Guangzhou Baiyun International Airport
Beijing Capital International Airport
Hangzhou Xiaoshan International Airport
Provided driving services 7,417 times
30 specialists accompanied users home
The furthest home journey was 1,687 kilometers
Safe journey, Service behind you
Happy moment
Sharing with you
NIO House
Greeted 678,323 users and partners
12,004 cups of New Year’s special drink
A total of 25,337 “Rabbit” red envelopes given out
2,585 events conducted
A total of 58,446 users participated
Among them, 87 “Chinese New Year Family Portrait Photo Events”
156 New Year’s Eve “Wandering Earth” movie viewing special events
Sharing Happy New Year with users
We hope
NIO services can deliver warmth to every user
(…Quotes of user comments…)
Years and stars change
Spring sprinkles the land
Thousands of households
Share this time together