According to BYD, on March 29, BYD held a brand and new car launch conference in Madrid, Spain, announcing the launch of three pure electric models for the Spanish market, namely Han, Tang and BYD ATTO 3, and announced the official price.
Two pioneer stores in Madrid, the capital, and Barcelona, the second largest city, open this week. Local consumers can visit the stores and get the extraordinary experience of BYD’s new energy passenger vehicles.
At the press conference in Spain, BYD presented three vehicles. The vehicles all adopt the “Dragon Face 3.0” design language created by BYD’s international design team, and are equipped with blade batteries with high safety, long battery life and long range.
It is reported that BYD has signed cooperation agreements with three leading dealer groups in Spain, including Astara, Quadis and Caetano Retail Spain, to work together to provide consumers with excellent localized customer service and high-quality product experience, using green technology and excellent quality, creating high-end products and services.
Spain is one of the top five auto markets in Europe, and it is also an important stop in BYD’s passenger car internationalization strategy. Since 2016, BYD has launched pure electric bus business in the Spanish market, and its footprints have spread all over major cities in Spain, including Madrid, Barcelona, and Valencia. The excellent operation of the product shows that BYD has accumulated a good market foundation and brand reputation in the Spanish passenger car market.
As a leader in new energy vehicles, BYD is driven by technological innovation to provide customers around the world with green and new energy overall solutions, helping to “cool the earth by 1°C”. BYD will continue to make efforts to deeply cultivate the Spanish market, and work together with excellent local dealer partners to promote the development and green transformation of Spain’s new energy vehicle industry.