On April 1, BYD reported that on March 30, BYD held a brand release and new model launch conference in Mexico City, launching three pure electric models Han EV, Tang EV and Yuan PLUS EV for Mexico, and announced the official pre-sale prices, opening a new pattern of BYD’s Mexican passenger car market.
The flagship model BYD Han EV is designed around the core values of performance, intelligence and luxury, allowing users to enjoy ultra-long mileage and excellent driving performance;
Tang EV is a high-performance SUV that combines luxury and power. It only takes 4.4 seconds to accelerate from 0 to 100 kilometers. It has obvious advantages in safety, comfort, beauty and luxury;
BYD Yuan Plus EV is the first A-class model based on BYD’s pure electric exclusive e-platform 3.0, which has excellent performance in terms of intelligence, efficiency, safety, and beauty.
These new energy models have injected new vitality into the Mexican passenger car market, and have further contributed to Mexico’s green transportation, energy conservation and emission reduction, demonstrating BYD’s determination to promote future smart travel and sustainable development.
At the press conference, BYD announced the official pre-sale prices of the Han, Tang and Yuan PLUS models in Mexico. Among them, the pre-sale price of Han EV is 1,369,000 pesos, the pre-sale price of Tang EV is 1,399,000 pesos, and the pre-sale price of Yuan PLUS is 799,000 pesos.
Zou Zhou, manager of BYD Mexico, said: “Developing the passenger car business in Mexico has been BYD’s dream for many years, and today the dream has become a reality. The automotive industry in Mexico is currently at a critical stage of growth, and today is a new chapter in green mobility for us and for the Mexican electric vehicle market.”
The three models unveiled this time will be first sold by BYD dealers in Mexico City and Guadalajara, and gradually promoted to the whole of Mexico. BYD will work together with excellent local dealers and industry partners to create high-end products and services with green technology and excellent quality, bringing consumers more diversified choices and experiences.
For a long time, BYD has continued to provide excellent and sustainable electric vehicle experience for global users. As a leader in new energy vehicles, BYD has ushered in a strong growth momentum by virtue of its leading technological advantages such as blade batteries, DM-i super hybrid technology, and e-platform. As of February 2023, BYD’s cumulative global sales of new energy vehicles exceeded 3.7 million. In the future, BYD will adhere to technological innovation as the drive, adhere to the green dream, create better mobility modes, and promote the sustainable development of human society.