eastwest connect

TUV Rheinland joins hands with Alibaba Group to launch Taobao and Tmall on-site certification service

TUV Rheinland joins hands with Alibaba Group to launch Taobao and Tmall on-site certification service

Source: TUV Rheinland Greater China


It is learned on April 13 from Licai Zhoukan (Money Weekly) that recently, TUV Rheinland Greater China (hereinafter referred to as “TUV Rheinland”), an international independent third-party testing, inspection and certification organization, has joined hands with digital retail platforms Taobao and third-party online and mobile business platform Tmall to launch for domestic factories and trade merchants Taobao Tmall on-site certification service.

The strong cooperation between the two parties this time aims to help merchants demonstrate their own strength intuitively through TUV Rheinland’s authoritative, professional and reliable certification services;
At the same time, with the help of Taobao and Tmall’s exclusive decoration modules for stores, privileges for entering venues, privileges for entering enterprise service light applications, and other corporate exclusive rights, it will further empower merchants.
In addition, certified merchants can post a physical certification logo on the store homepage, and buyers on the Taobao and Tmall platforms can use this as a reference to efficiently judge the merchant’s long-term cooperation potential.

As a technology provider of Taobao Tmall on-site certification services, TUV Rheinland’s comprehensive evaluation of merchant strength covers production scale, management level, technical level, production and trade capabilities and other dimensions.
The certification objects are divided into three categories: production-oriented enterprises, trade-oriented enterprises, and integrated production-oriented and trade-oriented enterprises.
It will conduct a targeted review of a factory’s strength in terms of production equipment, OEM model, research and development capabilities, and quality control, as well as its trade strength in brand building, design capabilities, service capabilities, and foreign trade capabilities, and collect the industrial and commercial information of enterprises or factories, on-site pictures, panoramic VR and other materials.

Zhang Jufen, deputy general manager of management system services at TUV Rheinland Greater China, said: “TUV Rheinland has served merchants on the platform for more than 10 years. We are very familiar with their characteristics and can accurately grasp their needs to ensure that we can provide high-quality services while performing audits fairly and impartially. This is our advantage.”

At present, the Taobao and Tmall on-site certification service has been officially launched. In the future, TUV Rheinland’s management system services will continue to help the deep integration of the digital economy and the real economy, promote digital technology to improve the quality and efficiency of traditional industries, and promote the “digital engine” to empower the real industry to achieve high-quality development “acceleration”.